Fitwear Logo Branding

Fitwear is an athletic clothing line I created, built around a logo that plays on the shape of a running track — a subtle nod to movement, laps, and athletic energy. I kept the branding modern and straightforward, using a clean teal-green palette that feels fresh, sporty, and motivating. The overall identity is simple but purposeful, designed to reflect an active lifestyle while staying visually memorable.